Resources
Guides are coming. Here is what we are writing first.
Profit and ad basics
- What break-even ACOS is, and how to work it out for each product
- ACOS vs TACOS: what each tells you and when to use it
- How to enter product costs (cost of goods, fees, shipping) so profit is right
- Reading your profit after ads, product by product
- Why one account-wide ACOS target can lose money
Amazon Sponsored Products
- How to download and read a Sponsored Products bulk file
- Finding wasted spend: search terms and targets with clicks but no orders
- Negative keywords: when to add them and when not to
- Moving winning search terms into their own exact-match keywords
- Bids vs budgets: which to change, and why
- Protecting brand terms in your campaigns
- Placement settings (top of search, product pages) in plain words
Listings, stock and account health
- Fixing a suppressed or non-compliant listing
- Days of cover: when to send more stock to FBA
- Finding possible missing FBA reimbursements
- Reading your Account Health page in Seller Central
Working with an agency or service
- How to give an agency or service safe access to Seller Central and Amazon Ads
- How to remove that access when you stop working together
- Writing a baseline before a new agency starts, and why it matters
- How performance-based pricing works, with a worked example
- Questions to ask any agency before you hand over your ad accounts
Creators and creator ads
- Starting a TikTok Shop affiliate program: samples, commissions and briefs
- How to write a creator brief that sells and stays within the rules
- FTC disclosure rules for creators and brands, in plain English
- Usage rights for creator videos: what to agree before running them as ads
- Running creator videos as Meta and TikTok ads
- Measuring a creator video by the profit it brings in
Reviews and compliance for sellers
- Amazon review rules: what sellers can and cannot do
- The FTC rule on fake reviews and testimonials, for ecommerce brands
- Making product claims you can back up
Data and security
- What data a growth service needs from you, and what it should never ask for
- How BrimScout handles your Amazon data (links to Data Processing)
Reference
- Glossary of Amazon ads and ecommerce terms
- Example audit (from our founder's own brand, clearly labeled)
- Templates: baseline worksheet, product cost sheet, creator brief